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Course Content
MARKETING FRAMEWORKS
Course Objective
Introduction to Marketing Strategies
Marketing Basics and Research
Product Positioning and Strategy
Target Market, Product Market Fit, Competitor Analysis
Marketing Mix and the 7 P’s of Marketing
Competitive Analysis Frameworks (Porter's Five Forces, Ansoff Matrix, BCG Matrix)
Customer Journey Models (AIDA Model, Kotler's 5 A's, Marketing Funnel)
Modern Marketing Models (STP Model, Blue Ocean Strategy, Lean Canvas, Flywheel Model)
Marketing Analysis Tools (SWOT Analysis, PESTLE, 5C Analysis)
Content Marketing Matrix, Product Strategy & Management, Hook Model
Marketing Frameworks (Bullseye, RACE, STEPPS, Honeycomb, Pragmatic)
Emerging Marketing Channels
Key Performance Metrics (KPIs, Net Promoter Score, Pirate Metrics, Marketing Budget)
International Market and Entry Strategies
Understanding Consumer Behaviour and Decision-Making
Conclusion
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