Marketing Frameworks - Seventh Star

Marketing Frameworks

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Course Content

MARKETING FRAMEWORKS

Course Objective

Introduction to Marketing Strategies

Marketing Basics and Research

Product Positioning and Strategy

Target Market, Product Market Fit, Competitor Analysis

Marketing Mix and the 7 P’s of Marketing

Competitive Analysis Frameworks (Porter's Five Forces, Ansoff Matrix, BCG Matrix)

Customer Journey Models (AIDA Model, Kotler's 5 A's, Marketing Funnel)

Modern Marketing Models (STP Model, Blue Ocean Strategy, Lean Canvas, Flywheel Model)

Marketing Analysis Tools (SWOT Analysis, PESTLE, 5C Analysis)

Content Marketing Matrix, Product Strategy & Management, Hook Model

Marketing Frameworks (Bullseye, RACE, STEPPS, Honeycomb, Pragmatic)

Emerging Marketing Channels

Key Performance Metrics (KPIs, Net Promoter Score, Pirate Metrics, Marketing Budget)

International Market and Entry Strategies

Understanding Consumer Behaviour and Decision-Making

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